In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.
Users, visitors, prospects, leads, and customers. What do all these words have in common? They’re how we, as marketers, classify the people who engage with our brand — humans with needs and desires. Yet, as we lump them together in analytics dashboards, based on view time, country of origin, bounce rate, and countless other attributes, … Read moreHow to Convert With Psychology: 4 Design Levers To Pull
There’s a standard false impression about consideration that the majority entrepreneurs like to reference these days: the common human has a shorter consideration span than the common goldfish. However should you actually take into consideration this declare, it can’t possibly be true. Individuals watch two and half hour lengthy films and binge whole seasons of TV exhibits every single day. If the human consideration span is shorter than eight seconds, the Marvel Cinematic Universe wouldn’t exist and Netflix could be out of enterprise.
In copywriting, there’s an old adage that states the aim of your first line of copy is to compel folks to learn your second line of copy. In internet design, the identical precept applies. However as a substitute of crafting a compelling first line of copy, that you must design gripping web site content material that sits above the fold.