How to Create an SEO Strategy for 2019 [Template Included]

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and … Read moreHow to Create an SEO Strategy for 2019 [Template Included]

Every Question You’ve Ever Had About Keywords, Answered

For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic.

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5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse

Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.

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Content Experience and How to Deploy It for Marketing Success

content experience

What Is Content Experience? “A content experience is the environment in which your content lives, how it’s structured, and how it compels your prospects and customers to engage with your company.”  With your audience unable to process the prevalent information overload and their resulting short attention spans, you can no longer stand out basis the … Read moreContent Experience and How to Deploy It for Marketing Success

When and Why to Use Landing Pages

landing pages

In line with a report from Aberdeen, the hottest new expertise amongst entrepreneurs in was a landing page/conversion optimization software. The software permits companies to do two issues: Create focused touchdown pages aimed particularly at turning visitors into leads and prospects. Enhance the conversion fee of these pages with built-in testing capabilities. And that’s not … Read moreWhen and Why to Use Landing Pages