I first heard the term “Finsta” from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it “Finsta-worthy”.
Ten years ago, I couldn’t have cared less if the new burger place downtown had a website. Now, I don’t trust one that doesn’t. Consumer buying behavior has drastically changed — today, the majority of consumers are purchasing products online, including almost 70% of millennials.
Out of all the entertaining ads that played during Super Bowl 53, there’s only one commercial that I woke up thinking about the next morning: Pepsi’s “More Than OK”.
A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates.
As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.”
If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.
Sometimes, commercials really get me.
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
This morning, I woke up to this email from Glossier in my inbox: