7 Request for Approval Emails to Make Client Communication Easier [Templates]

When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature

And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources. 

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Designing a Podcast for Audio SEO, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” … Read moreMillennials vs. Gen Z: Why Marketers Need to Know the Difference

The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media“, “mobile-first experiences”, or even “video marketing“.

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5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients.

One time, I was posting a blog on Facebook, but it kept aggregating the wrong image.

Frustrated, I went to Google to find the answer: social media cards.

Read more5 Secrets of Creating Click-Worthy Social Media Cards

13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it.

To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy.

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