In copywriting, there’s an old adage that states the aim of your first line of copy is to compel folks to learn your second line of copy. In internet design, the identical precept applies. However as a substitute of crafting a compelling first line of copy, that you must design gripping web site content material that sits above the fold.
Above the fold content material is what your guests see proper after they land in your web site. If it’s clear, partaking, and persuasive, it could possibly persuade them to discover the remainder of your web site. If it’s jumbled and uninspiring, nonetheless, they’ll bounce off your web site quicker than they’d exit out of a pop-up advert.
With solely 15 seconds to engage the average website visitor, designing compelling above the fold content material is essential for making an amazing first impression, decreasing your bounce charge, and retaining consideration. Under, we’ll present you a few of the finest above the fold content material examples to get your inventive juices flowing, so learn on to get impressed.
Above The Fold
Above the fold content material is what your guests see proper after they land in your web site, and it’s arguably an important a part of your homepage. By clearly conveying what your group does and its related advantages, above the fold content material can encourage your guests to discover the remainder of your web site.
10 Compelling Above the Fold Content material Examples to Encourage Your Personal
As one of the crucial inventive manufacturers within the MarTech business, the truth that Wistia’s above the fold content material is a video of a lady dancing round with a pink video digicam in her hand shouldn’t be a shock to anybody.
This makes their homepage really feel informal and welcoming, and paired with a easy line of copy that encourages guests to observe their firm overview video, their homepage’s low-pressure vibes almost definitely convinces extra folks to observe their video than a few of the finest homepages might.
By that includes a vivid photograph of one in all their extra adventurous bookings of their above the fold content material design, Airbnb provides their web site guests a sneak peek at a potential expertise they might participate in in the event that they guide one in all their properties. And by planting this picture of their guests’ thoughts, looking for lodging on their web site is a pure subsequent step.
Not like most above the fold content material design, Velocity Companions, a B2B advertising company, doesn’t attempt to persuade their web site guests to observe their firm overview video or check out their product. As a substitute, they encourage them to have interaction with an interesting interactive slideshow that explains why modern entrepreneurs have to leverage new content material codecs to inform extra refreshing tales.
By sparking their web site guests’ curiosity with thought-provoking copy and capturing their consideration with a graphic that appears prefer it belongs in Tron, Velocity Companions can persuade them to seek out out why innovators want modern storytelling, and, in flip, Velocity Companions’ companies.
VeryGoodCopy is a inventive company that crafts articles, touchdown pages, internet pages, and emails for manufacturers, however their homepage doesn’t harp on their companies, like most corporations do.
As a substitute, they instantly supply the chance to learn to persuade — a talent each marketer desires to grasp — by leveraging ample white space, an attractive headline, a short description of their content material matters, social proof, and a vivid call-to-action. This straightforward and interesting above the fold design ensnares their guests’ consideration and convinces them to take a look at their micro-articles.
Since humans can process visual information four times faster than the blink of an eye, Shopify determined to rely extra on visuals than copy when crafting their above the fold content material. To do that, they included inventive photographs and an alluring video that might immediately seize their web site guests’ consideration. However although they sparingly use any copy on their homepage, their tagline is packed stuffed with goal and might compel guests to get began with their software program.
6. Ann Handley
By highlighting her spectacular accomplishments of being a Wall Avenue Journal best-selling creator and a associate at MarketingProfs, Ann Handley immediately conveys her spectacular advertising prowess to her web site guests. She additionally leverages white house, a welcoming image of herself, a catchy tagline, compelling copy, and a vibrant call-to-action to influence her guests to think about working along with her.
Mint’s easy and professional above the fold content material design can successfully appeal to its goal person — individuals who meticulously handle their cash. Additionally they embody a photograph of their app in motion and distinction vibrant colours, like orange and inexperienced, to catch their web site guests’ consideration. Moreover, their copy is obvious and concise and conveys the software’s fundamental profit — easy cash administration.
Drift’s above the fold content material design options charming photographs of their product in motion, a refreshing image of an actual particular person, and attention-grabbing copy that injects pleasure into their web site guests. By mixing all three of those components into their homepage whereas nonetheless leveraging a ton of white house, Drift can maintain their web site guests’ consideration and persuade them to enroll in a free account.
One of many extra modern above the fold content material designs, InVision’s homepage overlays sharp copy on prime of dynamic, skilled grade footage of their firm overview video. This provides their web site guests a glimpse of the video and entices them to observe it. Additionally they embody a vibrant CTA that conveys they provide a freemium model of their software program, which is a straightforward first step to take with the corporate.
Just like VeryGoodCopy, Animalz is a content material advertising company that doesn’t bombard their web site guests with messaging about their companies of their above the fold content material design. As a substitute, they provide guests the chance to study a few of prime SaaS manufacturers’ advertising methods. Additionally they leverage white house, function visible interesting photographs, craft a easy but potent tagline, and embody a convincing buyer testimonial to encourage their guests to subscribe to their e-newsletter.