B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content.
Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car.
At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.
As AI has grown smarter, more and more people are wondering, “Is my job safe?” This is such a growing question that there’s even a website called, “Will Robots Take My Job?” With the website’s name speaks for itself. You can look up a job title and see the its likelihood of AI-driven doom. When … Read more10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy — in fact, nearly 49% of consumers look to influencers for product recommendations.
The slew of social media channels available today can paralyze even the most savvy business owners.
Have you ever signed up to receive email updates and special offers from a brand you love? Chances are, that answer is “a thousand times, yes.” Say you open your email to see a new promotion from Starbucks. Maybe for your birthday, you’re offered a free drink or a coupon for 20% off. That offer, and others like it, are examples of permission-based marketing.
You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without sourcing, inventory management, order fulfillment and shipping processes in place.
Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent.