There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests !
A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image.
When I graduated college, I was extremely interested in living abroad for a while.
Il est important d’évaluer le pouvoir dont l’agence dispose dans cette situation par rapport à l’autre partie.
Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit.
We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns?
If you’re anything like me, technical SEO isn’t always easy to understand.
So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies.
While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing‘s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it.
“Lisa has recommended you!”
Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.